Amabile's three components of creativity. Lupi's Data Humanism. Tufte's restraint principle.

Dear Data (Lupi & Posavec). 8 DIAD design substrates.

Designing with data about yourself. Hand-drawn visualization. Recognizing the gap between instinct and evidence.

First Instinct Design → Dear Data postcard → V1 vs V2 side by side. Portfolio entry.

Gentner & Markman on analogical thinking. Pine & Gilmore's Experience Economy.

Disney (anticipation). Apple Store (sequence). Apple Unboxing (sensory arc).

Designing the full experience journey. Interviewing a partner. Principle transfer from cases.

Interview partner → find broken onboarding → redesign the full arc. Physical prototype. Live presentation.

Stokes on creativity from constraints. Chapman's emotional durability. Sennett's craft ethic.

Swarovski (constraint as identity). Patagonia (durability as desirability). Repair Cafe (repair as understanding).

Designing for longevity. Analyzing why things last. Specifying materials, repairability, aging.

Analyze an heirloom → redesign an item to last 3 generations. Model + full spec.

Portigal on interviewing users. IDEO field guide methodology.

Song Exploder (host disappears). This American Life (curiosity is audible). Two ways to listen.

Interviewing as a design skill. Listening, not leading. Audio as material.

Find a rabbit hole → interview someone inside it. Raw audio + transcript + reflection. Class podcast.

Spence & Gallace on multisensory design. Dorst's frame switching.

Sleep No More (immersion). Jiro Dreams of Sushi (obsessive detail). Noma (place as material).

Designing beyond vision. Cross-modal congruency. Sensory surveying.

10-minute multi-sensory experience for partner dyad. 2+ senses beyond vision. Filmed live delivery.

Midterm reflection. Curation as self-knowledge. Pattern recognition in your own taste.

Your own curation journal. Your 5 projects as data about your design identity.

Articulating your design point of view. Identifying patterns. Improving earlier work.

POV collection exchange. 500-word reflection. Improve one earlier project (V1 → V2).

Woolley on collective intelligence. Fiore on technology as teammate. Catmull's Braintrust.

Pixar's Braintrust (structured disagreement). Return to Week 4 interviewee with fresh eyes.

Using AI as a creative antagonist. Designing productive friction. Process documentation.

"World where this is normal" visualization. Process log (AI said → you did → why). Co-Lab tools.

Catmull on "ugly babies." Austin & Devin's artful making.

Pixar rewrites (~30 per film). Dyson's 5,127 prototypes. SpaceX iteration.

Seeing what V1 couldn't show you. V2 audit methodology. Radical rethinking vs. polishing.

Choose any project from Weeks 1-7. V2 Audit → tear apart → rebuild. Week 1 of 2.

Schon's reflection-in-action. Duarte's presentation storytelling.

Apple keynotes (Jobs' iPhone reveal). Dieter Rams (less but better). Airbnb pitch deck.

Presentation as a design challenge. Storytelling craft. Restraint and editing.

Polish V2 + craft the presentation. Mid-project critique → respond → final deliverable. Week 2 of 2.

Moss on taste as trained judgment. Weschler on POV through curiosity.

Taylor Swift's Eras Tour. Sagmeister & Walsh. Paula Scher. Beyonce. Marie Curie's notebooks.

Declaring your creative identity. Portfolio curation. Material mapping your substrates.

Portfolio assembly. Material map. POV statement (500-750 words). Designed 3-5 min presentation. Celebration.