Designed for Desirability

Instagram: 

Instagram is exceptionally well designed for user friendliness and, as the name implies, instant gratification. Its platform is incredibly simple to operate. For example, there are only a few number of editing options that are intuitive and easy to manipulate. With the click of a button, someone with no photography skills can digitally alter a photo and change the “aperture,” tone, cropping, color density, etc. Additionally, the app serves as a social network since you can “follow” your friends and have them view your pictures comment on them. Finally, the app represents a fantastic corporate tool since many companies use Instagram as a way to showcase products and “behind-the-scenes” photos from various campaigns.

Pixar:

Pixar films are well designed on at least three levels. First, the animation itself is stunning and utilizes state-of-the-art technology to create the most eye-catching graphics in the industry. Second, the storylines have become iconic for their universal appeal. Movies like Toy Story, Up, Monsters Inc., Finding Nemo, and The Incredibles focus on human themes that resonate with people across age demographics, cultures, and backgrounds. Finally, marketing for the movies maintains a slick, minimalist yet appealing approach that has become the trademark of the Pixar brand. 

J. Crew:

Under the creative direction of Jenna Lyons, J. Crew has become one of the most popular American fashion labels. J. Crew as a brand is exceptionally well designed for desirability in the sense that it gives men and women access to the latest trends and designs at relatively low costs. As the Obama women demonstrated during the inauguration, J. Crew provides clothing that is structured, colorful, and classy. Their dynamic catalog and websites, including an online factory outlet store, make on-trend fashion available to the masses.

#GraceSun #DesirabilityDesign

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