What I’ve Got: Gilt Groupe

Gilt has revolutionized bargain shopping by making it a luxurious experience. Every day, they offer dozens of clothing, home and travel sales from high-end designers at prices that are often more than half off. While it’s free to sign up, Gilt still crafts an exclusive vibe by only offering its incredible sales to its membership. The fact that some of their items are still financially out of reach to the average plebeian adds to the luxury feel of their website, as does the very name itself – Gilt. On a basic level, Gilt owes much of its success to the fact that they make more available things that are already highly desirable. 

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