What I’ve Got: La Ferrari

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Today (March 5) at the Geneva Motor Show, Ferrari unveiled its latest development: La Ferrari, a hybrid car. Instead of marketing La Ferrari towards environmentally conscious consumers, they are simply promoting the hybrid engine as a facet of their high-quality, luxury product. La Ferrari is expected to be the fastest Ferrari roadcar ever, thanks in part to the power boost provided by the electric motor. Each of the 499 limited edition cars will cost 1 million euro.

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