What I’ve Got: Smart Water

Smart Water is desirable because it appeals to our desire for pure, organic food/water and perception of intelligence. The website contains a sleek design with a simple explanation of how the company is making water based on nature’s natural cycle. With phrases like “pure as the first drop of  rain” and “we one-up ma nature with electrolytes,” Smart Water communicates its pure ingredients, smart formula, and simple design to smart, healthy consumers. 

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