What I’ve Got: Uber

Uber markets itself as being able to “make it easy and affordable to take care of the everyday,” “connect you with a driver at the touch of a button,” “kick off your evening with no reservations,” and ultimately put the user in complete control over their life.  Joining Uber means joining an exclusive club just for your transportation needs that manages to make your lifestyle more fabulous, for these reasons it is a desirable product.

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