What I’ve Got: Vine

GIFs excite for 1) their lightweight integration into webpages, 2) the rich entertainment potential of motion visuals, and 3) the high signal-to-noise ratio of the short loop.

Vine took these, and added the 1) easy tools of the smart phone camera and 2) social sharing platform for user-generated content, both proven by Instagram and YouTube.

The rest is history.

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