Poland Spring – Affordable

image

We chose to keep bright, approachable colors to market an affordable product towards families with children. We changed the font sizes so that each piece of information (“Pure Quality” and “100% Natural Spring Water”) was the same size as the brand name, which was also a recommendation made by the representative from 2×4. Keeping this information prominent, as well as the “Est. 1845” line, helps establish the credibility of the product, ensuring that it is a practical choice. We also opted to maintain the nature image and the bright blue background to bolster attraction from the market seeking affordable water.

Share This Post
Have your say!
00