What I’ve Got: Yahoo! Logo

When Marissa Meyer announced and revealed the new Yahoo! logo last year, it was received with mixed reviews and many were not impressed. Though this logo, as outlined by Meyer, contains all the elements that she wanted to incorporate it ultimately lacks the desirability to become a true brand mark. Visually it is not very memorable and is not truly seamless across all contexts, and often feels out of place and awkward on the different websites of the Yahoo! family (On the Yahoo email page for example)

Ultimately this is a logo that was designed in a vacuum and does not embody the brand essence of the company it represents.

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