24 People Who Applied for the World’s Toughest Job Were In for Quite a Surprise

Link: 24 People Who Applied for the World’s Toughest Job Were In for Quite a Surprise

Here’s a pretty cool project from Mullen for a client we won’t immediately reveal, lest we spoil the surprise. (Scroll down to the bottom of credits, or watch the video to find out.) The Boston agency posted this job listing online for a “director of operations” position at a company called Rehtom Inc.

This ad is crazy! Rehtom Inc. = Mother Inc. 

And it’s done for the card company, American Greetings. 

Desirable because it shows people’s interest in a particular job, interest in loving moms, and interest in sending love with cards. 

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