What I’ve Got: Puppies!

Link: What I’ve Got: Puppies!

I came across this adorable campaign that supports the Pedigree Adoption Drive by creating awareness and asking viewers to share the video. The way the campaign works is that it raises money for puppies through the number of views that the YouTube link receives, based on profits from advertising. Although I personally love the video and think it creates awareness for adoption and the humane treatment of animals and provides a warm and fuzzy feeling, I do wonder why the video has under 250k views. What makes a video go viral and is there anything people can do to facilitate this movement once the video itself has already been made and is live on a website?

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