What I’ve Got: Yellowberry

http://www.yellowberrycompany.com/

Yellowberry is a company that is revolutionizing the bra industry for preteen girls by making them feel comfortable and confident at an uncomfortable and awkward time in their lives when shopping for clothes is not always seamless. Offered in a unique variety of colors and sizes, these bras can be worn for everyday and sport use. The coolest part about this company is that it’s a Kickstarter pledge whose crowd funding campaign has been all pledged out. It’s amazing how one company found a target market and a very particular need and has already been doing so well – I am very intrigued to follow this company and its trajectory in the coming months.

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