This watch by Condé Nast really stood out to me for its use of contrast, and its allusions to time. Time, a concept which becomes more important as you travel across the world, has a few connotations that are explored here. The dark blueness that suggests night is accompanied by the lights across the major cities, letting the viewer know that although the sun may be down, theres plenty of energy and excitement to be had. The thunderbolt (of course the second hand) increases this effect, which is also shown in the small white highlight on the bottom of the watch’s rim. Finally, the blue lines on the watch’s hands create the outline of a golden circle in the watch’s center, emphasizing value and perhaps the sun. The contrast of the gold on blue really got my attention.
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