Five hour energy may not be the highest end product, but it definitely can infuse a desire or a craving, especially when you’re up until 5am working. Its design supports this effect in a few ways. For one, the background is someone running up a mountain at dawn. Secondly, the font choice and check marks are especially reassuring of its efficacy, even if the consumer is in a sleep-deprived state of mind. Finally, the overall color scheme of the bottle suggests that energy is literally bursting from the top, with the red increasing at the cap. For a sleepy college student, what could feel better?
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