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SONOS is a consumer electronic brand specifically known for their high quality. Before 2011, their product was only desirable to people who were interested in the technology and understood the quality of SONOS, but the general public did not know or care about the company. The company rebranded in 2011 which involved changing product names from something like ZP100 to names like Play1, Play3, Play5, where any consumer could quickly understand and remember the product, as well as a new visual identity system that took the entire experience from packaging to installation into account, like Apple. SONOS has since become desirable to a much broader range of buyers.  

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