The SkyMall product I chose to improve was the Voice Clarifying Amplifier (http://www.skymall.com/voice-clarifying-amplifier/79741.html#cgid=10600&start=99). I wanted to improve the product but also improve upon the picture/advertisement displayed on SkyMall. Instead of the dull, flesh skin-tone color of the original version of the product, I decided to do something very different for the improved version. It’s now available in 20 colors, appealing to a baby boomer demographic that has increasingly become “seniors” (and will for another decade). A hearing aid should no longer be something by which people are embarrassed. Rather, it will be bold and beautiful…more of a fashion statement. I used pastels and bright colors, coupled with the smiling senior, who anxiously wants to hear her grandson sing a song.
The ad should appeal visually to the audience, but also enable the viewer to imagine hearing the little boy sing his song. The bold letters are meant to simulate hearing words as clear they can be, contrasted with a white background, minimizing background noise.