The Rainfall Magic Showerhead has a lot of untapped potential. With its rainbow LEDs and water pressure variation, it certainly can make showering more fun. But not everyone wants a chaos of colors all the time. The Shower Happy campaign puts a modern, tailored twist on an everyday routine. With its new sleek look, Bluetooth radio, and customized color and pressure settings, the Rainfall Magic Showerhead enhances any mood. Shower Happy in the morning, Shower Peaceful in the evening, and Shower Party before going out on Friday night.
The campaign relies on the powerful suggestion of color, the appeal of sleek technology, and the warm, intensely personal feelings associated with a great shower.