For this week’s #whativegot, I am focusing on how companies are innovative in their advertising — in order to promote desirability. GoPro footage is designed for sharing and virality, and this is how they advertise. They use user-fueled advertisements, which is that users submit their videos, and GoPro can repurpose them to be advertisements for the product. Very few companies have built their brand identity on the back of user-generated content like GoPro has. 

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