Hype Machine is the website I use to find cool new underground music — this website is appealing in an almost hypocritical way because it claims to deliver unknown and obscure music, but in the act of sharing it on the website, it becomes less obscure and more mainstream? It’s actually very interesting because to my understanding, a song only exists on the website until it is listened to by visitors a certain number of times, and then it is no longer considered an “unknown secret or hidden gem,” and is removed from the site. This website seems to certainly be timely in our “hipster” generation where young people seem to like the idea of uniquely participating in popular movements, ex. finding cool remixes of popular songs so that you are seen as one step ahead and above the mainstream
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