I was scrolling through my Twitter timeline the other day, and came upon this ad that screamed out (actually) desirability to me. Lexus is a luxury car brand, and the company knows that. They show a sleek & luxurious new car, contrasting the white with the black background. And then comment on how this car is desirable. The breaking up of the word desirable into “desire” and “ability” — telling us that we desire this ability that the car would give us if we drive it, which is why it is desirable.
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What I’ve Got: The Leatherman TreadThe Tread is a wearable bracelet that is made of multi tools. When taken off and folded the bracelet itself becomes the handle for the tool. It was designed after the CEO of Leatherman was stopped at the entrance to a park because he was carrying a multi tool. It is built like a bike chain with links and has no harp edges. Each tool has a slight curve to avoid annoying the wearer. You can choose from 25 different tools but most wearers will only fit 8 links (due to wrist size). It can be worn with most watches and even some smart watches like the Moto360. The cost is $150-$200.Sources:https://www.wired.com/2015/02/leatherman-made-amazing-multi-tool-wear-wrist/http://patentmyinvention.com.au/the-fascinating-invention-that-is-the-key-ring/http://www.crookedbrains.net/2013/12/clever-and-innovative-keychain-gadgets.html