Everyone loves Instagram. It’s a social/cultural phenomenon, and people from all over the world are a part of the Instagram culture. It strikes a chord with human beings: we love being narcissistic, and Instagram allows users to post whatever they think is important, whether it is a selfie or a emotive photograph of a rainy day. Instagram also makes it easy to like other people’s photos, serving again our narcissistic desire to be noticed and liked. The app is easy to use, self-explanatory, and appeared just in time to exploit the ubiquity of smartphones and the wave of obsessive photo-taking. 

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