When considering the product experience framework, I thought back to this holiday Mercedes-Benz ad from a few years ago. I think it hits on the three components pretty well: aesthetic, meaning, and emotion. The simple colors and shape of the tree help the viewer think back to those memories of the holiday season, sitting by the warmth of the fire, and unwrapping gifts. It conveys elegance and beauty. The company emblem sitting on the top of the tree affirms its prestige as a top car-maker.
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