Warby Parker is an admirable, desirable business in that it addresses and does justice to 4 main concerns: high product quality, aesthetics, low product price, and maintaining social responsibility. The business is known for making high-quality, durable eyeglasses and sunglasses. Moreover, they integrate high-quality, withstanding materials packaged in an aesthetically pleasing, well-designed product. Because glasses are made in-house, Warby Parker can maintain low prices, oftentimes selling glasses (with prescription lenses!) for less than $100–far below the price that other competitors offer. Finally, the business believes in social responsibility ideals, vowing to donate a pair of glasses for every pair sold. Warby Parker has infiltrated the prescription glasses market in an innovative, yet intuitive way, and its desirable in a wide market.

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