“It’s about time” popped into my mind when this image showed up on my computer screen one recent AM. This pasta container represents the brilliance of design through simplicity.
Aesthetic Experience: The soft milky white color of the container evokes a timeless experience, one that reminds me of shopping in the small towns of Umbria, Italy. It’s a modern update of a nostalgia that is universally experienced.
Emotional Experience: By designing for utility, they were able do resolve an issue found with all other pasta containers. This factor elicited a cathartic, and even almost vindicating experience, as if I knew the answer all along and this company finally caught up to my great ideas. Which is quite hilarious when you think about it; the clever design gave me, the consumer, the experience of its success.