[youtube=https://www.youtube.com/watch?v=k265USTK9wo]

TIDAL has officially launched, and this was an incredibly made promo video. It’s use of A-list musicians, all together, seeming as they are waiting for something, makes us wonder what they are waiting for, and raises our curiosity and anticipation. The simple soundtrack, sounding like a heart beat, makes our hearts race faster. And the simple ending that tells us that they are all waiting for something called TIDAL has us ready to search and learn more about it.

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