Trader Joe’s has done something unique in that it is a grocery store that maintains the brand for almost all of its products. It tries to recreate a farmer’s market environment with paper bags, small cash registers, and casually dressed employees. Their packaging, product offerings, store layout, and even graphics and branding all contribute to the feel that they want customers to experience in the store. They create a cohesively diverse environment that gets people hooked and keeps their customers coming back for more.
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What I’ve Got – Outside Your Bubble Comments FeatureBuzzfeed just piloted a feature called “outside your bubble”, which collates opinions on an article from a variety of perspectives and summarizes them above the comments section (as in this article). This feature was inspired by the echo chamber that liberals and conservatives find themselves in, where their friends and media only reflect the same opinions, meaning that they don’t engage with contradictory views. I really like this feature because it summarizes opposing comments in a concise way that removes potentially rude/offensive language. Reading comments sections is usually a waste of time because they can often devolve into insults, but having a clear, readable summary of contradictory views is really useful. The original comments are still accessible, which allows a reader to delve into the comments and respond, but the section is useful to get a high level understanding of people’s comments and ensure that dissenting views are not drowned out.