broadcast: 播

This is a clothing brand that I have been following for years in China. Some of their products are stylish, recognizable and comfortable. I do appreciate the brand “broadcast”, for it comes from classic literature in China called the Book of Songs (诗经) which means broadcasting seeds and hope. Also, they feature on women’s strength and beauty. A special experience they provide to customers is that one will find on the tag of each of their product a name that can touch your heart easily.

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