WIG: Away Luggage

The Away luggage is a prime example of a consumer product brand that has successfully applied the Warby Parker model – applying desirable aesthetics and affordability to a mundanely designed and often overpriced product. The Away luggage benchmarks and provides the visuals of a hard case Rimowa luggage but at a fraction of its steep price with added benefits. With a clear understanding of the needs of a modern traveler, the Away luggage features a sturdy yet extremely light polycarbonate exterior that comes in multiple colors, 4 supporting wheels that rotate 360 degrees, YKK zippers with TSA-approved locks for security, intricate compression dividers with detailed mesh compartments and laundry bags, and a TSA-approved built-in ejectable battery with two USB charging ports. The brand also provides a service that allows buyers to customize their orders with colorful monogram designs similar to those of luxury brands like Goyard and Louis Vuitton. The Away luggage, given its minimalist and user-friendly design, is a must-have item for any travel aficionado like myself.

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