I think I’m kind of funny, but I used this opportunity to find out if that was (1) true, and (2) desirable. The first is harder to measure, so I thought I’d take to my Instagram to find out if any of this was true or not. My actual hypothesis: I get more likes on pictures where I have a pun in the caption. My added hypothesis: This is true whether or not there is a human in the picture. Desirability: I did this two ways, by looking at the likes and the comments that each of my last 40 posts received. However, because I don’t have a ton of comments on my Instagram posts (or they’re from random cousins who might as well post on anything), I ended up focusing on likes specifically. So, by hand, I coded the following independent variables: • Post Date (the unique identifier for the post) • Human? (Do any of the pictures within the post contain a human as the focus?) • Scenery? (Do any of the pictures contain ‘scenic’ imagery as the main focus?) • Wordplay? (Is there a pun in the caption?) • Multiple pictures? (Does the post have multiple posts?) • Family? (Do any of the pictures in the post have multiple pictures of family?) And tracked the following dependents: • Number of likes (Note: In an ideal world, I would have liked to measure my number of likes as a percentage of my followers at the time of the post, but I didn’t do this for the sake of time) • Number of comments I find that in both posts with humans and posts without, the puns give me a boost. But the dad jokes pay off the most in scenery (a ratio of 1.34:1 pun-likes:no-pun likes) over human pictures (1:18:1), especially for family.
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