WIG: Pinterest

I admire Pinterest for its simplicity. The site is technically social media, but it’s almost devoid of the aspects (e.g. sharing & liking content) that can make other platforms more performative. Pinterest by design feels very much “for you,” even if its recommendations are more hit or miss. But for what it is—i.e. a place to find cool ideas—it’s features like boards and pins are designed immaculately. It’s low effort and high reward.

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