WIG: L’Oreal Lash Paradise

As a dupe of Two Face’s Better than Sex mascara, L’Oreal’s Lash Paradise mimics the design of Better than Sex but at more than half the price. Better than Sex, with its name and inspiration from womanly curves, the product is erotic, playing into the concept that sex sells, especially for beauty products. Lash Paradise doesn’t overtly play into the sexy marketing but mimic’s Better than Sex’s wand shape and rose gold tube color, so it is still feminine but not necessarily sexy. This drug-store dupe wins out in price point, giving more product for half the cost.

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