This service takes care of the hassle of composting where the user collects their food remains and puts it in a Compost Now vessel and leaves it outside near their garbage can. Compost Now will take away the remains and either send the composted soil back for the consumer to use or will send the composted soil elsewhere depending on what the consumer wants. This is an interesting concept that would be desirable to people wishing to get into compost but don’t know how. Falling under Cialdini’s idea of Commitment and Consistency, because this is a service product, the user feels they must keep up their composting since there is someone coming to pick it up weekly.
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