Jessie, Kongyun’s friend, is a coffee expert and researcher at UC Davis. Jessie’s interview indicated she had trouble finding a platform to share her expertise with the general public. While her research emphasizes attention to temperature, equipment, and timing in brewing coffee, most coffee distributors and drinkers do not uphold these standards in their products.
We distilled Jessie’s needs into 3 points:
- Generalizing the coffee experience: paying more attention to how coffee can complement individual flavor palettes through pairing coffee with other foods
- Making expertise accessible: spreading an understanding of coffee flavors to inform brewing and purchasing habits
- Making time to appreciate coffee: inspiring drinkers to think more and appreciate a common ritual
Accounting for these needs, our team developed an app, “Deja Brew” for Jessie to share her expertise, and gather communities of coffee experts and regular drinkers alike to “journal” their coffee intake. A launch of Deja Brew during this particular time would help us meet Jessie’s needs.
Whether it is quarantine workouts, online dance classes, new recipes, or even rise in usership of apps like Duolingo, many are making active efforts to maintain routines and create habits despite the unusual time. While typically, morning coffee may be something rushed, given current circumstances, Deja Brew offers users an experience particularly welcome when the world is in a state of uncertainty. “Deja Brew” aims to inspire a bit of calm, encouraging users to meditate upon a common morning ritual when social distancing has uprooted our habits and priorities.
Deja Brew is an app that makes coffee expertise accessible to the regular coffee user. The bright, clean interface is a departure from past rating or coffee review apps. While previous apps like RateBeer or Roast Ratings overwhelm users with words from experts, discouraging participation from typical consumers, Deja Brew’s interface exemplifies physiopleasure and invites user input. The colors draw from the Specialty Coffee Association of America’s “Coffee Taster’s Flavor Wheel” Jessie shared. With a few simple clicks, users can detail and share their coffee experience in a “coffee journal”.
Deja Brew creates sociopleasure through interactions between the community of “verified users”, specialists like Jessie, and regular coffee consumers. Through sharing and exchanging tips on delicious coffee pairings, optimal brewing techniques, and insights on flavor notes of beans, users not only appreciate coffee more, but can inspire each other to be more appreciative of their morning brew. Users access ideopleasure through self-reflection, contemplating their coffee, and learning more about it through the News and Explore features. The “Coffee Journal” streak feature enhances reflective design, as personal satisfaction accumulates with consecutive contribution to the app.
Given more time, we would love to include a Kiva integration to encourage the virtue aspect of inspiration. In Jessie’s interview, we talked briefly about coffee sourcing. Using a crowdsourced microloans platform like Kiva, Deja Brew hopes to bypass middlemen that often profit off of the coffee supply chain, and contribute directly to local growers and coffee entrepreneurs. If users add to the journal consecutively for a week, Deja Brew would allow donation to chosen efforts on the user’s behalf.