Everyday creative work

for Harvard's SEAS ENG-SCI 22 / GSD SCI 6276 course

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  • seesaw.co & iChat video conferences

    Seesaw.co Seesaw.co’s landing page is vague regarding the actual function of the service. It describes itself as a way to make decisions with the help of friends, making a grand promise with little evidence to demonstrate ability. It isn’t even clear whether this is a mobile app or a web service. Large and brightly colored…

  • Example of Desirable Products

    #RRazavi  1) nest learning thermostat is a desirable product. The sleek and minimalistic look of this thermostat is so visually appealing that on its own can be considered as an artwork attached on any home’s wall. In addition to its highly desirable appearance, it is a learning thermostat. It follows the habit of the homeowner…

  • Desirability #HHaines

    Pinkberry I think Pinkberry is a great example of a product that has great appeal based on the resultant sudden popularity of frozen yogurt that occurred when Pinkberry entered the dessert market. They created a store that was very modern, clean, and efficient that made customers feel like they were eating something very healthy. The…

  • Designed for Desirability

    Instagram:  Instagram is exceptionally well designed for user friendliness and, as the name implies, instant gratification. Its platform is incredibly simple to operate. For example, there are only a few number of editing options that are intuitive and easy to manipulate. With the click of a button, someone with no photography skills can digitally alter…

  • Exclusivity vs. Familiarity

    My two examples are interesting as they sort of present contrasting attributes of desirability: exclusivity vs. familiarity. Harvard is a very desirable brand when it comes to education. It has a very prestigious reputation when it comes to the quality of education, the intellectual environment offered by the students, the rigor and stimulation provided by…

  • Some Desirable Objects

    Nest thermostat (unexciting choice, but true) A perfect exercise in desirability today. Take a fundamentally mundane object that is most of the time a practical but cumbersome accessory, and turn it into an object of affection that is an integral part of one’s everyday life. Even the name, nest, alludes to affective and home-building emotion. …

  • Design for Desirability – Tomoko Matsukawa

    Tokyo Metro Signage: Its simplicity and the choice of font makes the commuting experience less stressful. Clear distinction of color is made especially with trains that are used the most among commuters and have multiple intersection with each other thus the amount of time necessary to identify is minimal. Furthermore, to serve the needs of…

  • Examples of Design for Desirability

  • Desirability Examples

    1. Starbucks Gold Card As a symbol of exclusivity and status, the Starbucks gold card does a great job of increasing engagement among an already loyal customer base. To get the card, you need to buy 30 drinks a year–a lot, but not so much that it’s prohibitive for people to obtain. The perks aren’t…

  • Desirable Products

    Garen Gary Srapyan ES22 Design Survivor   The Fifty Shades of Grey Secret  One product that has been exceptionally well designed for desirability is the romance novel, “Fifty Shades of Grey,” by E L James. The trilogy has sold over thirty-one million copies worldwide and has become a highly successful franchise of books, movies, television…

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