I design {{verb 1}}, {{verb 2}} & {{verb 3}}.

Context

{{What is the experience you redesigned an opening for? Why did its current beginning fall flat?}}

The Problem

{{Frame the human problem. What was missing in the first moments? What feeling did you want to create instead?}}

Research

{{Which existing iconic beginnings did you study? What pattern did you borrow? (Disney anticipation, Apple sequence, DVF analogy)}}

Process

{{Sketches, props, storyboard, prototype. What did you try that didn't work?}}

Key Decisions

{{The 2–3 design moves that defined your opening. Tie back to the feeling you wanted to create.}}

Tools, Workflow & Takeaway

Tools: {{1–2 lines. Which tools you used, evaluated, or deliberately didn't use.}}

Workflow: {{1–2 lines. How you moved between tools across stages (ideation · iteration · prototype building · functional or visual adjustments · etc.). For AI-assisted work, name the back-and-forth.}}

Takeaway: {{1–2 lines. What you'd reuse from this workflow / what you'd change.}}

Context

{{What mundane world did you choose? Why this one? What did most people overlook about it?}}

The Problem

{{The invisible system you made visible. Frame it as a human problem, not a category gap.}}

Research

{{Who did you interview? What did you observe? Which dual desires showed up? The disappearing interviewer principle — were you serving the subject?}}

Process

{{How did you go from research to a brief? Which directions did you reject?}}

Key Decisions

{{The design moves in your brief. What did the world demand that you wouldn't have known without going deep?}}

Tools, Workflow & Takeaway

Tools: {{1–2 lines. Which tools you used, evaluated, or deliberately didn't use.}}

Workflow: {{1–2 lines. How you moved between tools across stages (ideation · iteration · prototype building · functional or visual adjustments · etc.). For AI-assisted work, name the back-and-forth.}}

Takeaway: {{1–2 lines. What you'd reuse from this workflow / what you'd change.}}

Context

{{What object did you pick to redesign for longevity? What's the current 3-year throwaway version?}}

The Problem

{{Emotional durability — what makes someone love an object enough to repair it? The challenge wasn't "make it harder," it was "make it matter."}}

Research

{{Which 30-year-old objects did you study? Repair Cafe, Patagonia, Swarovski, Flyknit, PPR HOME — which principle did you borrow?}}

Process

{{Material choices, joinery, modularity, repairability. What did you try that wouldn't hold up?}}

Key Decisions

{{The 2–3 longevity moves: constraint as identity, durability as desirability, repair as understanding.}}

Tools, Workflow & Takeaway

Tools: {{1–2 lines. Which tools you used, evaluated, or deliberately didn't use.}}

Workflow: {{1–2 lines. How you moved between tools across stages (ideation · iteration · prototype building · functional or visual adjustments · etc.). For AI-assisted work, name the back-and-forth.}}

Takeaway: {{1–2 lines. What you'd reuse from this workflow / what you'd change.}}

Context

{{Which place did you design for? What was its dominant sense — what was being ignored?}}

The Problem

{{The non-visual feeling you wanted to create or amplify. (Use Desmet & Hekkert — appraisal? association? meaning?)}}

Research

{{The 60-Second Experience exercise — what did you notice that no one talks about? Which references guided you (Jiro, Noma, Eliasson)?}}

Process

{{Material tests, scent experiments, sound trials. What didn't read as intended?}}

Key Decisions

{{The 2–3 sensory choices that defined the prototype. Multisensory design — but which sense led?}}

Tools, Workflow & Takeaway

Tools: {{1–2 lines. Which tools you used, evaluated, or deliberately didn't use.}}

Workflow: {{1–2 lines. How you moved between tools across stages (ideation · iteration · prototype building · functional or visual adjustments · etc.). For AI-assisted work, name the back-and-forth.}}

Takeaway: {{1–2 lines. What you'd reuse from this workflow / what you'd change.}}

Context

{{Why these 10? What were you noticing in your curation journal that nobody had named for you? This is taste articulated.}}

The 10 Principles

1. {{Principle 1 — short title + one-sentence explanation.}}
2. {{Principle 2}}
3. {{Principle 3}}
4. {{Principle 4}}
5. {{Principle 5}}
6. {{Principle 6}}
7. {{Principle 7}}
8. {{Principle 8}}
9. {{Principle 9}}
10. {{Principle 10}}

How I Arrived Here

{{Which projects, readings, or moments shaped each principle? Connect 2–3 of the principles back to specific work.}}

Tools, Workflow & Takeaway

Tools: {{1–2 lines. How you produced the artifact (poster · zine · video · essay · slides) — which tools you used, evaluated, or skipped.}}

Workflow: {{1–2 lines. How you moved from journal entries → drafted principles → designed artifact. For AI-assisted work, name the back-and-forth.}}

Takeaway: {{1–2 lines. What you'd reuse from this workflow / what you'd change.}}

Context & Problem

{{The framing that held across all three versions. What problem were you returning to each week?}}

Research

{{Research that informed V1, plus what you continued to learn during V2 and V3.}}

V1 · Week 7 · Designing Useful Friction

The First Attempt

{{What did V1 look like? Where did you put useful friction? Which Pixar Braintrust / Sutton & Rao concepts shaped it? What didn't land?}}

V2 · Week 8 · What Deserves More?

The Ugly Darling

{{What did V2 add that V1 couldn't have — a new SEMINAL system, audience, scale, or material? Which ugly darling did you give more room? What did you let go of from V1?}}

V3 · Weeks 9–10 · Less But Better

The Final Edit

{{What did V3 cut from V2? Obsessive reduction — the edit as design. What survived three rounds because it was load-bearing? Apply Schön (reflection-in-action) and Duarte (audience as hero).}}

Tools, Workflow & Takeaway across V1 → V2 → V3

Tools: {{1–2 lines. Which tools you used, evaluated, or deliberately didn't use across the three versions. Note any tool swaps between versions.}}

Workflow: {{1–2 lines. How you moved between tools across stages (ideation · iteration · prototype building · functional or visual adjustments · etc.) — and how that workflow itself evolved V1 → V2 → V3. For AI-assisted work, name the back-and-forth.}}

Takeaway: {{1–2 lines. What you'd reuse from this workflow / what you'd change.}}