Challenge1

Pillsbury Best Flour

Our product is a rebrand of the Pillsbury flour line for the American modern baker who wants to go above using preset baking mixes and be inspired by adding exploration and extravagance to an activity...

GrouponGO: For the Groups on the Go

Bringing the “Group” Back to Groupon Groupon currently presents a range of individualized experiences, from oil change to rock climbing to eyebrow threading. While these products and exper...

Victoria’s Secret Revamp, Website Redesign, and Body Visualizer

Journey Map Emblematic Product Prototype Victoria’s Secret is a household brand for women’s lingerie and underwear, with large distinguishable storefronts and models called “angels”. Today, the brand ...

Subway – Get Fast Healthy Sandwich on the Go!

THE CURRENT MODEL THE REVAMPED MODEL The User Journey Map Link: https://docs.google.com/spreadsheets/d/1IMXOkhabV3XFvEbMLNa6lVHwLGmEwsjb_-ITS7Kl6c0/edit?usp=sharing

Forever 21: A Virtual Fitting Experience

Being an iconic fast-fashion brand, Forever 21 used to be one of the most successful chains in the business. With 549 stores in the United States and 251 internationally, the fashion chain founded in ...

synthesis: ‘streamlining your personalized hair & skin care experience’

a re-vamp of the chemistry-based hair care brand: formulate the formulated appeal As far as hair care products go, formulate is doing a lot of things right: their unique chemistry-based approach stren...

iShuttle – Transforming the Campus Transportation Experience

Overview As college students, the interface of a shuttle app is both familiar and relevant to us. The emotions, however, are often overwhelmingly negative – confusion, frustration, etc. Therefor...

Testing Post!

Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing a post. Testing ...

Pithy Posts

Known for their stark black-and-white appearance and understated italicized captions, New Yorker cartoons don’t seem to belong in the saturated world of Instagram. But as the 1.8 million followers of ...