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What I’ve Got: DIY

Do It Yourself blogs, infographics, articles, and media content have been popping up everywhere. DIY represents a move away from mass-production and toward unique, penny-saving behavior. Why buy somet...

Challenge 7: Dip’d – a new twist on a classic

Link to presentation   Product: Our product, dip’d, is a new twist on the classic heel, made by dipping the heel into another color. The shoe will become iconic as the other two-toned shoes...

What I’ve Got: Stilettos

Stilettos are an extremely desirable shoe. It has a very sexy, feminine shape that has become an icon. Starting with pin-ups and rocketing to popularity through Sex and the City, the stiletto requires...

What I’ve Got: Nostalgia

Nostalgia, and using nostalgia to sell products, is highly desirable. Last weekend, the senior class just had our champagne brunch, which gathers seniors together in the freshman dining hall to sit wi...

Viral Challenge: Sitting is the New Smoking

https://www.dropbox.com/sh/vbeqvesc7nf5c31/90kaKPfQlN               This infographic, “Sitting is the New Smoking,” was designed...

Link to “Pretty in Pen” Who says women can’t have it all? Forgot your pen? No, it’s in your make-up bag. Forgot your mascara? No, look in your briefcase. “Pretty in Pen&r...

What I’ve Got: NIKEiD

Nike has done a fantastic job reaching out to customers and providing them with a lot of options, whether it be special shoes for their sport, special technology needed, or color choices. The vast opt...

What I’ve Got: Social/Political Statements via Facebook Sharing

This image has blown up all over Facebook today. The Human Rights Campaign did a fantastic job promoting equality through this simple symbol for equal rights in marriage. They also provided coverage o...

Challenge 2: Ramp It Up

Link: Challenge 2: Ramp It Up   The increasing size of patients leads to increasingly difficult and dangerous surgeries and increasing demands put on health care providers. According to healthcar...