fwood

Challenge 7: What Time Is It?

  There are so many cluttered ways to portray simple ideas. We wanted to create a design that would solve the problem: one simple way of telling people what time it is to do ____. We were particu...

What I’ve Got: Password Management

Passwords are a constant annoyance in our online lives. We all know we are supposed to create secure, unique passwords for our different web accounts, but they’re so difficult to keep track of w...

Misleading Infographics: Apples + Oranges

Apples+Oranges For the viral challenge, I created an infographic demonstrating common ways in which infographics can mislead and confuse readers. Sometimes these errors are introduced unintentio...

Penflute

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What I’ve Got: Makeup

 I’ve always been perplexed by ads for foundation that claim it changes to match your skin tone. For example, this Almay foundation claims “breakthrough shade-sensing technology instantly ...

What I’ve Got: Titles

   Although this article is not itself a viral blog post, I wanted to share it because it raises some interesting questions about the patterns that arise in the titles websites use to try to gra...

What I’ve Got: OXO Angled Measuring Cup Using a traditional measuring cup usually involves repeated crouching/pouring to ensure an accurate measurement. OXO added an angled ledge to their ...

Challenge 4: Personal Time Machine

by Hena Haines and Fiona Wood Culture and history surround us no matter where we are. Streets and buildings can tell many stories, but historical and architectural data are often in separa...

What I’ve Got: La Ferrari

Today (March 5) at the Geneva Motor Show, Ferrari unveiled its latest development: La Ferrari, a hybrid car. Instead of marketing La Ferrari towards environmentally conscious consumers, they are...

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