gnorth

What I’ve Got: The Economist print ads

I’ve always been a huge fan of this advertising campaign, which leveraged a simple (and, eventually, iconic) design with punchy, clever headlines to create a brand that speaks to the benefits of...

What I’ve Got: Playoffs

It’s that time of year when both basketball and hockey take over millions of viewers lives as they watch the best of the best duke it out for supremacy. What’s so desirable about playoffs?...

Challenge 7: Unlock

  Keys suck. We look for them, we fumble with them to get indoors every single day, and if we lose them, we have to change our locks to ensure that thieves don’t use them to take advantage ...

What I’ve Got: Grid

This startup – which was funded by the world-famous Silicon Valley incubator Y-Combinator – is threatening to disrupt Excel spreadsheet with what it calls “A Simply Remarkable Grid&#...

What I’ve Got: Minimalism

Back in the day, as populations boomed, advertising exploded and people became aware of their ability to create and share their creations at an individual level, the world became noisy. Not unlike a p...

Challenge 5: What’s In An Hour?

An hour doesn’t seem like much. It’s a lunch break. It’s an episode of television. It’s half of a class. It’s a bad sleep. It’s a worse date. But when you add up ev...

Challenge 6: The Quadripen

In the days when schools taught proper penmanship religiously, everyone progressed through the developmental stages of writing and evolved to the same ideal grip, known as the tripod grip. As schools ...

What I’ve Got: The Best Job in the World

Maybe it’s just because it’s the antithesis of my life right now, but I caught myself daydreaming about the desirability of an intensely viral PR campaign from a few years back: Queensland...

What I’ve Got: Kony 2012

In one of the most unusual twists in charitable history, the Kony 2012 video rocked the world as the single most viral video of all time (“virality” measured by the fastest ...