WhatIveGot GSun

Burt’s Bees is well designed because as a company it has a strong focus on its target market: eco-conscious men and women who want their hygiene/beauty products to be environment frien...

One iconic brand that I really admire for its creativity and relevance is Ray Ban sunglasses. The company was founded in 1937 and still remains a symbol (Icon, anyone?) of effortless cool.

The television show Mad Men is incredibly desirable because of its beautiful cinematography and exquisite attention to detail. The costumes are beautiful and highly curated, and the writers pay an&nbs...

A close friend of mine, Becky Cooper, released a book today called “Mapping Manhattan: A Love (and Sometimes Hate) Story in Maps by 75 New Yorkers.” It’s a collection of personal map...

Harvard Basketball’s historic upset Thursday night is a perfect example of the desirability of the underdog story. Even non-sports, non-Crimson fans enjoyed the intensity and drama of ...

Polaroid-Instagram camera by 2014?!?!

New York Times article on “Why We Love Beautiful Things.”

This Mismo for Très Bien bag is desirable because it turns a utilitarian item into a fashion statement. It is sturdy/durable enough for a laptop, and stylish enough to take to a business meetin...

Part of what makes SnapChat so desirable is its incredibly limited functionality. You can do exactly three things: take a photo, add text, and send for a limited amount of time (max 10 seconds). It...