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Home Schedule Week 4 · Everything Is a World
Everything Is a World
Week 4
Week 4 Dyads
Home Schedule 10-Week Overview
Week
4
Home ScheduleWeek 4 · Week 3 Presentations
Week 3 Presen­tations
  • Present your heirloom analysis: what endured and why
  • Show the redesign: model + full spec
  • Walk through the complete specification
  • Vote all four categories
45 Minutes All Teams
Home ScheduleWeek 4 · Interviewing as Design
Inter­views Are Alive With Data
Last week you analyzed objects that endure. This week you analyze people who obsess — and you build a design skill you'll use for the rest of your career.
  • Interviewing is a design skill — human-centered design fieldwork
  • Interviewing is a design challenge — experience design for the interviewee AND for an audience
  • This week: you learn to interview
  • In Week 7: you design for the person you interviewed — with AI as a creative antagonist
You already did a version of this in Week 2 when you interviewed your partner about a broken product. What worked? What questions fell flat? This week you go deeper — with a stranger, on a topic they're obsessed with.
Skill Challenge Fieldwork
Home ScheduleWeek 4 · Interviewing as Design
The Art of Inter­viewing

Interviewer Qualities

  • Disappear. The best interviewers get out of the way.
  • Follow the unexpected. The gold is in the follow-up, not the prepared list.
  • Use silence. Let people fill it. The best material comes after the pause.
  • Make them comfortable. Permission, warmth, genuine interest — how you make someone feel determines what they share.

Portigal / IDEO Method

  • Ask open-ended questions: "Tell me about..." not "Do you like...?"
  • Silence is a tool. Let people fill it.
  • The interviewee's comfort is your responsibility.
The best material comes from follow-up questions, not the prepared list.
Home ScheduleWeek 4 · Interviewing as Design
Rabbit Holes

Every subject contains a rabbit hole.

Ballpoint
Pens
Lavender
Parking Lot
Design
The Color
Blue
Sourdough
Starters
Fire
Escapes
Manhole
Covers
Shoelaces

Someone is obsessed with every one of these.
Your job: find that person and pull us into their world.

Home ScheduleWeek 4 · Professional Conduct
Profes­sional Conduct
How you introduce yourself and set up the recording IS part of the interview design. If your subject feels like a research participant, they'll give you research answers. If they feel like someone you're genuinely curious about, they'll give you gold.
  • Ask for permission to record — before you press record
  • Introduce yourself and the project clearly
  • This is for a class podcast that will be published
  • Explain how the recording will be used — transparency builds trust
  • Content must be appropriate for a published class podcast (PG-13)
  • This is real — treat it professionally.
Home ScheduleWeek 4 · Text as Data
Text as Data: Descript
Descript interfaceDescript

Why Descript?

Your raw interview is audio. Descript turns it into searchable, annotatable text.

Text is data. There are powerful tools to process it.

Annotate: highlight key moments, surprises, what you'd keep for the podcast edit.
Home ScheduleWeek 4 · Deliverables
Deliver­ables
  • Interview plan: why this person, expected learnings, prepared questions, conversation structure
  • Raw audio recording (permission obtained, hosted link)
  • Annotated transcript (Descript): key moments, surprises, what you'd keep for podcast
  • Reflection: how it went, what surprised you, what you'd do differently, what you learned (1–2 paragraphs)
  • Principle transfer statement
  • Portfolio entry PDF
Home ScheduleWeek 4 · Quality Signals & Milestones
Show It In Your Design

Quality Signals

  • How much is you talking vs. your subject talking?
  • Did you follow them into unexpected territory, or stick to your script?
  • Can you identify the narrative arc — setup, stakes, surprise?
  • Did you learn something about this world that changes how you see it?

Milestones

  • Listen to / watch / read all assigned interview examples before Wednesday
  • Read academic reading on interviewing
  • Identify your "world" and reach out to a potential interviewee
  • Write your interview plan
  • Wednesday: reading discussion + studio
  • Interview completed by end of this week
  • Deliverables due end of this week. You'll revisit this material in Week 7.
Home ScheduleWeek 4 · Readings
Your Assigned Readings
Song ExploderSong Exploder — pick any episode
This American LifeThis American Life — pick any episode
PortigalPortigal — Ch. 1-3

[ Groups will be assigned in class. Each student reads one. ]

Home ScheduleWeek 4 · Wednesday
Reading Discus­sion
Song Exploder

What interviewing techniques did you notice? How did the host disappear?

This American Life

How did the interviewer get the subject to reveal depth? What was the editorial structure?

Portigal

What interview techniques from the book are you planning to use this week?

Your Plan

What are you planning to do in your interview that you learned from these examples?

10 minutes — then into studio.