Let's break that.
When senses reinforce each other, experience is more powerful.
Which means non-visual senses are chronically underdesigned.
Different people have different sensitivities, preferences, aversions. You MUST know your audience.
Frame switching = seeing the same problem differently
Frame creation = restructuring around a different center of gravity
Before you design: whose perspective defines this problem?
Punchdrunk puts you in a mask and releases you into a 5-story hotel. No seats, no program, no guide. You navigate by touch, scent, and sound. You choose which character to follow. Every audience member sees a different show.
Your 10-minute experience should not be something that could just be a presentation. The medium must be essential.
Jiro Ono serves 20 pieces of sushi. Each is designed: rice at body temperature, fish cut moments before serving, placed when the customer is ready. He's been doing this for 70 years. Multi-sensory design at the scale of a single bite.
René Redzepi closed the world's best restaurant to reinvent it. Noma's menu comes from what the Nordic landscape offers each season — foraged ants, beach roses, reindeer moss.
The menu isn't invented — it's discovered. Every ingredient is sourced from a specific place and season.
Each plate communicates a landscape, a climate, a moment in time — through taste, texture, temperature, and aroma.
Each dyad films their own delivery (phone on tripod is fine). TAs help with backup recordings. Upload to Google Drive by Monday evening.
Past examples: a blindfolded tasting journey through four seasons; a sound-and-texture exploration of campus spaces; a temperature-and-scent meditation.
Randomly assigned pairs, announced now
Each dyad paired with a partner dyad (groups of 4)
You design for them. They design for you.
Congruency
Do your non-visual senses reinforce each other or clash?
Beyond Vision
Does each sense carry information that vision couldn't?
Specific Audience
Did you design for your SPECIFIC partner dyad (from the survey) or a generic audience?
Genuine Reframe
Can you articulate a genuine reframe — not cosmetic?
[ Groups will be assigned in class. Each student reads one. ]
Work with your dyad. Source materials, test combinations, rehearse the sequence.
Between now and Monday: finalize and prepare the live experience.