It's discovering what the project wants to be.
“Every Pixar film starts as an ugly baby.”
Toy Story was rewritten ~30 times.
The danger: killing the ugly baby too soon, or protecting it too long.
He didn't quit after 100 failures — he had a system for learning from each one.
They published their failures publicly and celebrated explosions as data.
5,127 prototypes. Dozens of explosions. Iteration as a discipline, not a fix.
Pixar, Dyson, and SpaceX all treated early versions as material, not failures. That's what V2 is.
Your portfolio so far: Dear Data, An Iconic Opening, The Heirloom, Everything Is a World, Invisible Senses, Curating & Taste, Get Out of Your Head.
V2 is done with your current dyad partner. You choose the project together.
In Week 6 you practiced improving a project in one session. Now you have two weeks to go deep.
Before you build, assess honestly:
V2 must do something V1 couldn't.
Due end of Week 9
[ Groups will be assigned in class. Each student reads one. ]