The same work, presented two ways, lands completely differently. Storytelling is not optional — it's how your work becomes legible to people who weren't there.
In 2007, Jobs didn't start with the product. He started with three separate problems the audience already had. Then: "These are not three devices. This is one device." The product didn't change. The framing did.
Restraint in presentation makes the design speak.
If you have to explain it, you haven't designed it clearly enough.
The presentation disappears; the work appears.
Professionals think WHILE they act, not just before.
You do something, the situation "talks back," you respond.
Your best design decisions happen while making, not before. Pay attention to what the work is telling you as you build it.
An architect sketches, sees something unexpected in the sketch, and redesigns in response — that's reflection-in-action.
What do you show, in what order, what do you leave out?
[ Groups will be assigned in class. Each student reads one. ]
Reading Discussion — 10 Minutes
Final Studio — 80 Minutes
Final push. All deliverables due end of Wednesday.